Samsung Diva Collection 2010
Samsung’s Diva Collection Targets Fashionable Women
High-fashion designers’ muse Carmen Kass represents ‘Samsung Diva Collection 2010’
Samsung introduces premium dress-up package for Diva and Diva folder
SEOUL, Korea – January 13th, 2009 – Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced that world-renowned model Carmen Kass will be featured in advertisements for the Diva (S7070) and the Diva folder (S5150), the first products in the ‘Samsung Diva Collection 2010’ lineup.
From February, the ‘Samsung Diva Collection 2010’ TV commercial and print advertisements will run in Portugal, Hungary and Baltic counties, and then gradually in the global markets. The advertisements signify the trendsetter’s lifestyle: graceful during the day and glamorous in the evening. Carmen Kass will give off her two different charms during the day, and at night.
“Carmen Kass’ image of luxury and intellectual charm is an ideal fit for ‘Samsung Diva Collection 2010,’ which offers mobile phones that are exquisitely designed for modern women.” said Younghee Lee, Vice President of Mobile Marketing, Samsung Electronics.
Carmen Kass is an Estonian model who has walked the runway for top fashion designers and appeared on the covers of many global fashion magazines. Read more



